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LoanMLS Etiquette and Site Policing05/06/10

The LoanMLS network has grown rapidly and we are aware that there are members who are sending
inappropriate inquiries, and/or spamming other members with sales-like inquiries.   We wanted to let you know we are aware this is going on and have assigned a staff member to review all inquiries daily so we may better police the site for our members.

The quality of the membership is important to all of us and we appreciate your support.   The article on LoanMLS Etiquette can be found at:  http://blog.loanmls.com/loanmls-etiquette/

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May, 2010 Bulletin04/30/10

LoanMLS continues to evolve thanks to the numerous suggestions from our members.    This site is still the only truly independent, commission-free loan exchange online.   Our mission is to serve our members with the best quality, easiest to use system which generates quick and qualified responses.  Please continue to send us your feedback.

Wanted Ads

The newest feature launched last week is Wanted Ads.   Wanted Ads give investors, borrowers or brokers the ability to post a general ad vs. an listing to sell a specific loan. For example, you may be looking for a particular type of loan or pool of loans in a particular market.  A member may have the asset(s) in inventory, even though they do not have it currently listed on LoanMLS.   The Wanted ad is a great way to reach our 4,000 loan professional member base.  To use the wanted ad feature, log in and click Wanted Ads – Search or Wanted Ads – Post from the main welcome menu.  Wanted ads run for 30 days and may be upgraded to appear in the Priority Listings or Featured Listings section.

PrivateMoneyLendingGuide

We are pleased to announce the beta release of our sister website, the PrivateMoneyLendingGuide.com.   This site is educational based and provides in depth articles to two audicences: Borrowers and Investors.   Borrowers are educated about obtaining private money, or hard money loans including topics such as Private Money Lending 101, How to Negotatiate the Best Deal, and Hard Money FAQs.  Investors are educated about the ins and outs of investing in hard money loans and contains topics such as Calculating the IRR of discounted loans or non-performing loans, hard money foreclosure issues.    Contained within both sites is a directory of private/ hard money lenders and loan investment advisors.  If you or your firm is interested in being a directory participant, and/or contributing content, please email marty@loanmls.com.

Link to Us

We have had many requests asking how to link to our web site.  Please feel free to do so.  We added a link to us page with html code and LoanMLS icon which you can cut and paste onto your web site.

Feedback on Other Members

To maintain the integrity of the site, please report inappropriate behavior using the feedback feature.   Our feedback system works similar to the successful ebay system.
In the Listing Details of any listing select the Give Feedback link and quickly report positive, neutural or negative feedback.   To see feedback given to you by other members, login, and go to
Account Menu, then View Feedback.

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Interview: “…The Future of the Private Money Industry”03/31/10

“The Future of the Private Money Industry”

 An Interview with Robert Hardy, Capital Benefit Mortgage

 LoanMLS is truly changing the way private money loans are bought and sold and allowing companies to expand beyond their personal networks to reach potential investors across the country.  Robert Hardy of Capital Benefit Mortgage shares his experience with LoanMLS and its impact on the future of the private lending industry.

Q:  Tell me a little bit about your company.

We are a private money lender, licensed in California.  We originate and service new loans, funded by private investors.  90% of our loans are residential with a large number of loans in the REO market purchased as investments or as rental properties. 

Q;  What types of notes are you posting on LoanMLS?

We sell residential 1st TDs with LTV of 55% or less and investor yields of 10 – 13%.

Q:  Have you found that certain notes receive better response than others?

As you’d expect, we see greater response on our more attractive loans.

Q:  How do you screen potential buyers/investors who contact you?

We use the LoanMLS default format, so we initially screen using the qualifying questions provided and the standard confidentiality agreement which gives us an initial degree of trust.  Then we contact them directly to do additional screening.

Q:  Before you started using LoanMLS, how would you typically find buyers for your notes?

We would look through our existing portfolio of investors, people we had worked with over the years.

LoanMLS has given us an entirely new format, allowing us to expose our TD investments to a much broader audience that we would have no other way to contact otherwise.

Q:  How has LoanMLS impacted your business?

Before LoanMLS, there was no marketplace, no central place to go for TD investments. 

LoanMLS has opened our eyes to a new world – it’s a whole new, forward-thinking way to operate our business.  This is the future of the private money industry.  LoanMLS brings together buyers and sellers together in one place inexpensively and effectively – allowing for instantaneous communications. 

Q:  Do you have any tips that you’d like to share with other LoanMLS members?

The first thing is to have a good loan to offer.  Secondly, take advantage of the tools provided on LoanMLS.  For example the ability to provide more details on your loan and add pictures of the property.  Pictures of a good property go a long way in selling a note.  Finally, use a concise headline that has a little sizzle to it – something that will stand out and attract the attention of potential investors.

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Case Study: Strong Response for $60 Million Pool03/23/10

With over 3000 members, LoanMLS is having a significant impact on our members’ businesses – helping them to find qualified buyers more quickly than they thought possible.   Here’s an interview with LoanMLS member, Mychal Dobbins, an Asset Manager and Partner at Earn Investments Corp, who has experienced this strong response first-hand.   

Q;  What types of notes are you posting on LoanMLS?

 I am selling performing and non-performing commercial and residential notes – all real-estate secured. 

 Q:  Have you found that certain notes receive better response than others?

 There seems to be a large appetite for distressed assets.  One thing that has been exciting about the LoanMLS platform is that it allows investors/institutions, who maybe don’t have the credentials to bid directly on FDIC-insured assets, to conduct their own due diligence without having to go through the formal bidding process.

 Q:  How do you screen potential buyers/investors who contact you?

 I created a list of qualifying questions that LoanMLS includes directly in the inquiry form that potential buyers complete and is then sent to me.  With these questions, I’ve been able to eliminate the “tire kickers” and the broker chains.  For example, my first question is “Are you buying for yourself or are you acting as a broker?”

 I have been very surprised at the heavy response that I’ve received on my listings, and the inquiries are all from very high quality, knowledgeable investors. 

 Q:  Before you started using LoanMLS, how would you typically find buyers for your notes?

 It was based on my personal relationships or sphere of influence – people that I had done business with in the past, so limited. 

 Q:  How has LoanMLS impacted your business?

 I have never had such a strong response so quickly.  I posted a listing for a $60million pool and had 8 inquiries in the first week.  I can’t say enough about the response – it’s been a very positive experience and a huge benefit time-wise.  The quality and integrity of the buyers has been very high – they are principals of their companies and all of them were able to validate their credentials.

 I’ve created new relationships through LoanMLS that are going to be long-term.  I’ve even acquired other assets through these relationships and have really been able to maximize the contacts that I’ve made with LoanMLS.

 Q:  Do you have any tips that you’d like to share with other LoanMLS users?

 I’d recommend creating your own qualifying questions, as I’ve done, to help qualify potential buyers upfront, which saves a lot of time. 

I’d also recommend keeping your listing information up-to-date.  I’ve got working pools and each time I’ve gone in to update them, adding assets or adjusting the price, it’s led to new inquiries.  So keep your listing current to continue to generate responses. 

 Finally, it’s really important to follow-up with people who make inquiries quickly while their interest level is high.  You get better results by following up quickly.

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LoanMLS now 3,000 members strong !03/03/10

LoanMLS gives you the power of connecting with 3,000 loan professionals and investors interested in buying, selling and funding existing loans, pools and new originations.   How many more loans could you fund if you could instantly find investors ?  How many more pools would you buy, if you had the ability to slice and dice them into pieces efficiently to place back out in to the market as is, or once you got them to re-perform.  Get creative; feel the power; and expand your business using one of the largest commission free and truly independent loan exchange.   What can you do today with LoanMLS?

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Logos, Indexing, Enhanced Preferences & Links are new02/23/10

Based on continued member feedback we are pleased to announce the following LoanMLS feature upgrades which are now available.

 Prequal Questions – Now you can ask up to 10 custom prequal questions of anyone inquiring on your listing.  Customize your prequal questions now in the Account / My Prequal Questions section.

 Logo / Headshot – Maintain a more professional profile by adding your logo and/or headshot to your profile.   Add these images in the Profile & Preferences section of the Account menu.

 Inbox Grouping – Use the newly added drop down Group box to better organize your inbox by Sender or by Listing.

 Preferences Enhanced – Preferences have been enhanced to allow selection by major metropolitan areas. In addition, a new separate preference section for Pool listings was added.

 Link to Us –New LoanMLS “bugs” in many shapes and variety along with HTML code are provided if you would like to easily link to the LoanMLS website.   Click on the Link to Us at the very bottom of the home page, or go to www.loanmls.com/public/link_to_us.

 Blog – Subscribe to the LoanMLS RSS feed on the home page, or click on our blog link for regular updates and case studies of our Members and their tips for using the website.  The latest case study will always be featured in the Announcements section of the home page.

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LoanMLS at Pitbull Mortgage Conf. 2/25/1002/17/10

Marty and Robin of LoanMLS will be exhibiting at the Pitbull Mortgage Conference in Las Vegas on Feb 25, 2010.  Please stop by and visit us.

Prequal Questions Now Available!02/12/10

Prequalification Questions are now in place!  Effective Feb 10th, whenever a member selects “Send an Inquiry” they will be asked questions established by the loan listing member.  This new feature was the result of feedback from our members.     After speaking with many of you, we came up with a powerful solution that will be sure to help you more quickly prequalify the inquiries you receive in your inbox.  Please keep you suggestions coming so we can continue to enhance this site to meet your needs.

 To view the responses to questions,  just roll your cursor over an entry in your inbox and they answers will pop up.  This method enables you to quickly scan your inbox for solid leads that meet your criteria.

The feature was launched with six default questions which are listed below.  You can have a maximum of 10 questions and easily edit all the questions to meet your needs.  To edit the questions, go to the new “My Prequal Questions” in the Account section.    The FAQ section of LoanMLS has more detailed answers about this new feature.

 You may also turn the questions off entirely by clicking on the “change” icon at the bottom of the questions box in the new My Prequal Questions section of the Account menu.

The default questions now in place are:

 Are you buying for your own account?

 Are you acting as a Broker in this transaction with a 3rd party?

 Have you invested in trust deeds or mortgages before ?   

 How many trust deeds/mortgages do you own ?

 How much are you looking to invest ?

 What average return are you looking to earn over 5 years?

 We have many additional features coming and we will keep you posted about them in this blog.  You may follow this blog by clicking on the RSS feed icon e www.LoanMLS.com home page.

“Now Investors Come to Me” – An Interview with Al Ingallinera, CEO of Privata Banca01/27/10

With over 2200 members and hundreds of loan listings, LoanMLS is really starting to create a new, more efficient marketplace for buying and selling loans.  Here’s an interview with one of LoanMLS’s sellers, Mr. Ingallinera who shares some helpful information about how LoanMLS has impacted his business and how he effectively reaches and qualifies potential investors.

Q:  Tell me a little bit about your business/company.

For the past 30 years, I have been in the private lending and placement business, and for the past 18 years in the hard money/loan origination business. When the real estate market experienced a downturn in value and sales; I shifted to selling real estate notes. For the past two years, I’ve been selling individual bank notes (that were purchased in bulk) at a discount to private individuals. My business is to sell performing notes that have a high probability of continuous payments and offer non-performing notes that are capable of being modified and returned to paying status.

Q:  What types of notes are you posting on LoanMLS?

I am selling performing, re-performing, sub-performing and non-performing notes, primarily at a discount of the Unpaid Principal Balance (UPB). These are not private seller carry back notes used in a sales transaction but rather refinancing Bank notes.  In terms of class differences, a re-performing is where the borrower has fully reinstated the loan (paid all the delinquent payments); and sub-performing is when there has been modifications to the original terms. In my listings, I prefer not to list a price or a value of the property. The investor (buyer) needs to complete his own due diligence to determine those two items.  

Q:  Have you found that certain notes receive better response than others?

When I first started listing notes, I found that I was getting a lot of inquiries from investors who really weren’t interested in the types of notes that I was selling.  I also got a lot of inquiries from brokers looking to re-sell my loans and people who were “weekend” investors looking for a fast way to make money in notes. 

The way I solved that problem was by adding a disclosure statement to all of my listings that clearly states the type of note I’m selling and that I only sell to people who are buying for themselves, not a broker network.  When you have several people in a transaction, it becomes deluged and sometimes creates miscommunication.

The overall number of inquiries has decreased, but now I’m getting much better qualified investors.

Q:  How do you screen potential buyers/investors who contact you?

I first require that any potential investor sign a Non-Disclosure Agreement.  This scares away any “wanna-be” investors – any legitimate investor will be willing to sign an NDA.

After they sign the NDA, I follow up with a phone call to learn more about their investment criteria – the types of notes, geography, performing vs. non-performing, what they usually purchase, etc., and most importantly,what information they need so that they can make a decision.

Q:  Before you started using LoanMLS, how would you typically find buyers for your notes?

I tried other online sites and would post ads that said “Looking for investors” but I wasn’t able to qualify note investors specifically. I also bought some mailing lists and sent out some general inquiries, but I had to limit my geographical reach due to cost.  LoanMLS has allowed me to attract only investors who are looking for specific real estate notes and eliminates the waste of time of dealing with the general investor.

Q:  How has LoanMLS impacted your business? 

LoanMLS has been a great vehicle for advertising my notes in a confidential manner.  Instead of having to reach out and try to find investors, now they come to me. Because it’s not limited geographically it’s helped me to find new investors that I would never have found otherwise.  It’s been a great way to spend my advertising dollars to attract new investors.

The best way to see how it’s impacted my business is to look at the numbers.  Since I started using LoanMLS back in November 2009, I’ve had a total of 17 listings, and of those, 8 have sold directly as a result of LoanMLS.

Q:  Do you have any tips that you’d like to share with other LoanMLS users?

One important thing that I’ve learned is that it’s important to clearly state upfront what type of note you are selling and what type of information/documentation is available. On the other side, I also clearly state what I’m not selling and the documents that I don’t have.

You should also make sure the title for your listing is clear.  My title line typically includes three things: (1) the condition of the note (performing or non-performing); (2) the location; and (3) the type of property.

I find that by listing those three items, any potential investor can make a quick decision as to whether they would like to request more information about my note.

For investors/buyers, I’d recommend including contact information in your inquiries so that it’s easier to follow up with you.

Q:  Mr. Ingallinera, I appreciate that you have taken the time to share some of your thoughts about LoanMLS. Is there anything else you’d like to share?

LoanMLS has been a profitable way for me to present my notes for sale.  What most investors sometimes forget is that we’re both individual investors, one buying and the other selling.   If either of the parties does not want to have an open dialogue about the offering, then they should refrain from responding or offering the note for sale.  This, like any business, is based on open dialogue communications.

In closing, I always tell people that even with over 30 years of experience in the private lending and placement business, I learn something every day from other investors.  LoanMLS has introduced me to a nationwide audience of diverse investors who may have different opinions of the note business.  I welcome that opportunity.

Mr. Ingallinera is a seasoned thirty-year veteran of the loan origination and private placement business and has been a guest lecturer on private placement to many civil groups and trade organizations. He has written articles on loan originations and marketing which have appeared in various industry publications. He is currently completing his latest book entitled “a layman guide to real estate notes” due out this fall.   If you want to contact him via email, his address is al@pb4notes.com.

Feedback Feature Added 12-11-0912/11/09

The LoanMLS Feedback feature is now live.   The feature  gives members the ability to leave positive, negative or neutral feedback about other members.    To learn more about this feature, click on FAQ at the bottom left of the LoanMLS site and select the Feedback Profile category.

Feedback may be left from the Inbox or the Loan Details page.   Each member may provide a positive, neutral or negative score and leave a brief comment.   Feedback is avaiable for all members to view.

To view your specific feedback, just go to the Account menu and select View Feedback .

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